Bridal Makeup Company
No Leads on Instagram
Feed looked like it could
be for an event planner or photographer
95% follower growth
Created Highlights for Stories to stay relevant
In month three, received 4 leads
Developed a strong brand aesthetic
Reached 3,243 impressions within two weeks in month 3
Competitors are just posting picture of brides only
Meanwhile, larger makeup/hair brands are engaging their audience in more dynamic ways: products, tips, and makeup/hair looks
Create 5 different relevant content themes to rotate through in order to create a dynamic and engaging page. See below:
1. 360 Looks
Purpose: these videos are more than just pictures. They show the full makeup and hair loo in a captivating way!
2. Mini Movies
Purpose: wedding films are so popular in the industry. Let's do the same with makeup/hair. This provides the opportunity to tag multiple people. This content is emotional so people are more willing to share/like/comment.
3. Up Close Moments
Purpose: showing an up close look of he process or product used to share details with audience.
4. Insight & Inform
Purpose: connect with the audience through inspiration, quotes, and product suggestions. These pieces of content
were posted every other posting day to add a white airy look to the page and create a styled pattern.
5. Bride Photo
Purpose: a beautiful photo of a full look of bride, sometimes simple is best.