DR. JONATHAN KEITH | ECAPS

Social Media Revamp

Click here to see his Instagram!

Dr. Jonathan Keith is a Gender Affirmation Plastic Surgeon. His Instagram before working together didn't reflect his work or any added conversation to the LGBTQ community. 

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WHAT DID WE DO TO CHANGE THAT? 

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Our approach was simple: let's treat his Instagram as a journal, documenting Dr. Keith's journey and his patients' journey.

CONTENT BREAKDOWN

Photo Journalism | Capturing real/raw moments of patients

Q&A | Interviewing Patients and their experiences

LIFESTYLE PHOTOGRAPHY | Showing Dr.Keith's World

INFORMATIONAL VIDEOS | Breaking Down and Discussing Procedures