Instagram Feed
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Designed a cohesive brand aesthetic, bringing the look, feel & personality of Millburn Deli into their Instagram feed
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Produced 40 pieces of strategic content per month, triggering positive audience actions (post engagements, brand awareness, more visits/loyalty)
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In just the first 2 months, raised visibility from 12,000 impressions to 40,000
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Maintained a 50% above average engagement ROI according to 2019 statistics
Instagram Stories
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Problem: Millburn Deli only shared post that they were tagged in on their stories. There was no original content.
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Research: Millburn Deli's audience is made up of younger millenials and Gen Z. This age range responds well to interactive games - polls, quizzes, challenges.
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Solution: Develop original challenges and games for Millburn Deli's audience to play
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Result averaging a 50% engagement rate that shows a high volume of responses.
Quarantine Cockstails
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Problem: We are all bored at home and can't experience the deli in person!
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Solution: Let's give people something to interact with the deli from home by providing them a recipe to create cocktails with the Millburn Deli Iced Tea!
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Result increased iced tea sales and shares!
Episodic Segements
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Built out weekly video segments to post on IGTV and Facebook
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The engagement rate for the MEGA sandwich video was over 40% on Instagram and over 30% on Facebook.
Shareable Content
MILKSHAKE SANDWICHES
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The Millburn Deli Milkshake created buzz on the deli's Instagram.
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With 420 shares, it was the most shared piece of content so far on the deli's page
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All engagement (above 60%) was 100% organic.
THE MEGA SANDWICH
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The Millburn Deli Mega Sandwich created hype!
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With over 250 shares and requests to order the sandwich, it is fair to say that this segment increased brand interest and loyalty!
Delish Food Pics & Video